Exercise can be a pretty scary and frightening concept for some people, but a company called Six to Start is aiming to make it every scarier.
Zombies, Run! is an app for the iPhone (and eventually Android) that is part immersive game and part exercise coach. Well, sort of…
Six to Start has taken the traditional exercise app concept that tracks your distance and gives verbal updates, and replaced that with tasks and warnings about zombie activity in the area. As you complete your tasks and running distances, you earn points to help add people and supplies to your home base within the game.
Here’s how the company describes the Zombies, Run! experience:
Zombies, Run! is an ultra-immersive running game and audio adventure, co-created with award-winning novelist Naomi Alderman. We deliver the story straight to your headphones through orders and voice recordings – and when you get back home, you use the supplies you’ve collected while running to build and grow your base.
Check out the video to learn more and visit the Zombies, Run! site.